← Website audit

Illustrative sample report

Example bakery

This fictional example shows how a report is organised. It is not a live audit of a business.

example.com · fictional bakery

All figures and findings below are examples.

77Example score / 100
A starting point for review.

This score summarises HTML rules, not business performance, mobile usability or measured page speed. It can miss JavaScript-rendered content. Confirm each finding before making changes. Informational observations are not scored as defects.

SEO basics

20 / 25

Mobile HTML signals

13 / 15

Conversion/contact readiness

17 / 25

Trust/content quality

15 / 20

Technical basics

12 / 15

Top issues

  • Custom order and quote options could be easier to find.
  • Some product images need descriptive alt text.
  • A sitemap was not found by this example check.

Quick wins

  • Make the quote request action easy to find.
  • Add descriptive alt text for meaningful product images.
  • Answer common pickup and custom-order questions.

Further findings

  • Review the ordering journey on desktop and mobile.
  • Check whether business structured data accurately describes the bakery.

The evidence behind the score

Detailed checks.

SEO basics

Page titlepass

Clear title found: Example Bakery | Fresh Cakes and Pastries

Meta descriptionwarning

Description exists but could better mention location and ordering options.

H1 headingpass

One clear H1 found.

Structured datawarning

LocalBusiness schema would make the business details easier to parse.

Mobile HTML signals

Viewport tagpass

Mobile viewport is present.

Page sizepass

Homepage appears lightweight.

Script countwarning

A few third-party scripts should be reviewed.

Conversion/contact readiness

Phone numberpass

Clickable phone number found.

Contact linkwarning

Contact path exists, but the quote CTA could be more prominent.

CTA languagepass

Order, call, and quote language appears on the page.

Trust/content quality

Service/location languagepass

Bakery services and local area language are present.

FAQ contentwarning

A short FAQ could answer ordering, pickup, and custom cake questions.

Image alt textwarning

Some product photos need more descriptive alt text.

Technical basics

HTTPSpass

Secure HTTPS detected.

Sitemapwarning

A sitemap was not found at /sitemap.xml.

Open Graph metadatapass

Social sharing title, description, and image found.

Positive findings

  • One clear H1 heading.
  • A clickable phone number.
  • HTTPS and sharing metadata present.

Possible business implications

  • Visitors may miss the fastest way to request a custom order.
  • Clearer location and service information can help visitors decide whether the bakery fits their needs.
View page metrics
title Length
51
meta Description Length
125
h1 Count
1
h2 Count
5
word Count
480
image Count
8
images With Alt
5
internal Links
12
external Links
3
placeholder Links
0
estimated Page Size Kb
45
script Count
5

Page size is estimated HTML size, excluding downloaded images, styles and other resources.

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